Invest your way

Too many investing choices can be confusing. Find your investing comfort level with our three simple options.

Invest your way

Too many investing choices can be confusing. Find your investing comfort level with our three simple options.

Table showing different Wells Fargo investing products
  Work with an advisor
 
Do-it-yourself investing*

WellsTrade®

Automated investing*

Intuitive Investor®

Get a free consultation Open an account* Sign on to begin*

Investing preference

Get guidance from a financial advisor.

Make my own trades.

Technology handles it for me.

Investing minimum

$100,000 to start. Overall relationship of $250,000.

No minimum

$500

How it works

Get personalized advice and goal-based planning with assets over $250,000.

Trade stocks, exchange-traded funds (ETFs), and mutual funds online on your own.

Answer a few questions to find a portfolio. Investments monitored daily and rebalanced as needed.

Fees

Discuss fees/pricing with advisor.

$0 per online stock & ETF tradesFootnote1

0.35% annual advisory fee
(discounts available)Footnote2

Access to research

Yes

Yes

Yes

Get a free consultation

Learn more

Open an account*

Learn more

Sign on to begin*

Learn more

* If you’re not currently a Wells Fargo customer, please call 1-866-522-0459 to get started.

Work with an advisor
 
Do-it-yourself investing*

WellsTrade®

Automated investing*

Intuitive Investor®

Get a free consultation Open an account* Sign on to begin*

Investing preference

Get guidance from a financial advisor.

Make my own trades.

Technology handles it for me.

Investing minimum

$100,000 to start. Overall relationship of $250,000.

No minimum

$500

How it works

Get personalized advice and goal-based planning with assets over $250,000.

Trade stocks, exchange-traded funds (ETFs), and mutual funds online on your own.

Answer a few questions to find a portfolio. Investments monitored daily and rebalanced as needed.

Fees

Discuss fees/pricing with advisor.

$0 per online stock & ETF trades1

0.35% annual advisory fee
(discounts available)2

Access to research

Yes

Yes

Yes

Get a free
consultation

Learn more

Open an
account*

Learn more

Sign on to
begin*

Learn more

* If you’re not currently a Wells Fargo customer, please call 1-866-522-0459 to get started.